VoIP for Financial Services & Insurance in Singapore
Hamza SaadiFounder of Dromlik
Quick summary
- Financial services and insurance firms in Singapore deal with call handling requirements most industries don't: recorded calls, response-time accountability, and getting clients to the right advisor quickly.
- Dromlik, a cloud phone system for Singapore businesses, gives financial services and insurance teams call recording, SLA tracking, and skill-based routing built into the phone system itself.
- MAS regulates call recording and record-keeping expectations for financial advisers under the Financial Advisers Act, and the PDPA governs how recorded calls are handled as personal data — both worth confirming with your compliance team before rollout.
- This post covers where VoIP fits for financial services and insurance specifically, and what to check before switching providers.
Why This Industry Needs More Than a Basic Phone Line
A financial advisory or insurance business can't just answer calls and move on — there's usually a recording requirement, a response-time expectation, and a need to get the right client to the right advisor, not whoever happens to pick up. Dromlik, a cloud phone system for Singapore businesses, is built with these requirements as standard features, not costly add-ons bolted onto a generic phone system.
Call Recording: What to Know
The Monetary Authority of Singapore (MAS) sets standards for financial advisers under the Financial Advisers Act, and recent updates have sharpened expectations around recorded client interactions — including call-backs for certain client categories, as part of demonstrating that advice and risks were properly communicated. Separately, the Personal Data Protection Act (PDPA) governs how a business collects, stores, and uses personal data, which includes call recordings themselves.
None of this is a substitute for advice from your own compliance team or legal counsel — the specific requirements depend on your licence type and the products you deal in. What a phone system can do is make the practical side straightforward: recording calls automatically, retaining them for the period you need, and making them retrievable when a specific call needs to be reviewed.
Dromlik includes call recording as a built-in feature, with the option to extend retention and recording minutes for businesses that need higher volumes than a standard plan covers.
SLA Tracking: Proving Response Times, Not Just Aiming For Them
Financial services and insurance businesses often work to internal or client-facing response-time commitments — how quickly a query gets acknowledged, how fast a claims-related call gets handled. Without a system tracking this in real time, "we usually respond quickly" is an impression, not a fact you can demonstrate. A contact centre setup with SLA tracking measures this continuously and flags when a queue is at risk of missing its target, so a manager can act before it becomes a client complaint.
Routing Clients to the Right Advisor
Not every call needs the same advisor. Skill-based and priority routing means a client asking about an existing policy reaches someone with that context, a new enquiry reaches whoever's available to take on new clients, and an existing high-value client can be prioritised — all automatically, rather than depending on who happens to answer the phone.
What This Looks Like Day to Day
Client calls automatically recorded and retained for the period your compliance policy requires
Calls routed based on product line, advisor specialisation, or existing client relationship
SLA tracking flagging when a queue's response times are slipping, before it becomes a client-facing issue
An AI receptionist handling routine questions — office hours, document requirements, appointment scheduling — freeing advisors for calls that need their expertise
Who This Fits
Independent financial advisory firms needing recorded, retrievable client calls
Insurance agencies handling policy enquiries and claims-related calls
Wealth management practices needing to route high-value clients appropriately
Multi-advisor firms needing consistent call handling and reporting across the team
Getting Started
If call recording and compliance are central to how your business operates, it's worth a direct conversation about your specific licence type and retention requirements before rolling anything out — we can walk through what the phone system covers, and what still needs sign-off from your compliance team.
Ready to see it on your own numbers?
Talk to our Singapore team about porting your numbers, or start with a short demo — no long procurement cycle, no hardware to buy.